Reality star Draya Michele faced criticism for promoting an air purifier amidst the devastating wildfires in Los Angeles. While aiming to help those affected by the poor air quality, her post was perceived as insensitive by many.
Sereniby told PEOPLE in a statement that the 'Basketball Wives LA' alum was 'not compensated for her post'.\While the unimaginable is happening with the fires in LA ... air quality is so poor, toxic even,' the TV personality wrote in the caption. 'I’m using the @sereniby_official air purifier to ensure that my kids and pets are breathing in fresh, double filtered air.' She also shared a discount code that would allow buyers to receive $200 off their purchase of a Sereniby purifier.
'There’s no price on peace of mind but having it is more valuable than most worldly things,' Michele added. The post received an influx of negative responses on the social media platform, prompting the reality star to limit the comments. \'She and her team contacted us because she genuinely uses the product and believed it could help others dealing with the severe air quality in Los Angeles,' the statement said. 'Together, we explored ways to make our purifier as affordable as possible during this difficult time. We’re a small, family-run startup that only launched a few months ago, and we’re incredibly grateful for her genuine support.' Sereniby's statement continued: 'Like so many others, we feel powerless against the devastation caused by the L.A. fires, but we want to help in whatever small way we can. We’re donating 10% of our January profits to the American Red Cross, and we recognize there are countless urgent needs in this crisis. If financial assistance affording an air purifier can help lighten someone’s burden, we encourage those in L.A. to reach out to us directly — we’ll continue doing everything we can to support the community during this difficult time.', one person commented directly on Michele's post,'Draya using the L.A. fires to promote an air purifier on her Instagram. Like she never does anything right. Tone deaf.'Another user reportedly wrote, 'At the least she could be giving them away. But selling a product at a time like this is sure proof of creamed corn for brains.', where one user questioned whether victims of the L.A. fires were the proper audience for the Sereniby promotion.'And where they supposed to put the air purifier Draya? They have no home,' the user wrote. why the post felt insensitive, writing,'Soooo ain’t nothing wrong with Draya promoting an air purifier that at least 400, while ppl homes are on fire?? purifier isn’t the problem, it’s the price that is.','I must be tone deaf too because I don't see the problem with Draya promoting an air purifier! It seems like the perfect time for an air purifier to be promoted.' \Escaping the Palisades Fire and the 'Beyond Surreal' Aftermath, According to a Woman Who Made It Out (Exclusive) On Jan. 11, Sereniby announced a give-back initiative to support victims of the L.A. fires. 'In light of the tragic events in Los Angeles, we will be donating 10% of our January profits to the American Red Cross to support their relief efforts,' the company wrote in an The business sells one namesake air purifier for $629. The product is marketed toward families and is said to have a baby-safe design and use medical-grade HEPA filters. to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. The Los Angeles County Department of Public Health cautioned L.A. residents of the poor air quality in a Jan. 11 that read, 'Potential direct smoke impact from the Palisades, Eaton, and Hurst Wildfires burning has caused unhealthy air quality in Los Angeles County.' The department added that wildfire smoke is made of 'small particles, gases and water vapor' and can cause 'burning eyes, runny nose, scratchy throat, headaches and illness.' 'Predicting where ash or soot from a fire will travel, or how winds will impact air quality, is difficult, so it's important for everyone to stay aware of the air quality in your area, make plans, and take action to protect your health and your family's health,' said L.A. Health Officer Muntu Davis, MD. 'Smoke and ash can harm everyone, even those who are healthy. However, people at higher risk include children, older adults, pregnant individuals, and those with heart or lung conditions or weakened immune systems.
L.A. FIRES AIR PURIFIER DRAYA MICHELE SENSITIVITY BACKLASH
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