Dr. Squatch is launching a three-piece ball care collection in partnership with Nick Cannon, whose balls have been insured for $10 million.
brand is launching a three-piece ball care line Friday on its website that includes the Groin Guardian Trimmer, $70, a dermatologist-tested trimmer for precision; Ball Barrier Dry Lotion, $14 or $12 with a subscription, a lotion-to-powder formula that addresses sweat, odor and chafing, and Beast Wipes, $12 or $10 with a subscription, biodegradable wipes to refresh“Our goal is to inspire and educate men to be happier and healthier,” said John Ludeke, vice president of marketing at Dr. Squatch.
“Haters say it’s time for me to stop having kids and put this super sperm to rest, but I’m doubling down on these valuable balls and my future kids,” said Cannon in a statement. “Shoutout to Dr. Squatch for giving my balls the credit they deserve and hooking me up with the protection I need to keep this family tree rolling! Don’t go another day without protecting and caring for your most valuable assets with ball-to-ball coverage through Dr. Squatch’s new Ball Care products.
Industry sources told WWD that Dr. Squatch is doing over $300 million in annual sales and this collection could amass $30 million its first year. Dr. Squatch has also been rumored to be in the market, though when asked, the brand shared the following statement:
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