Door Dash is testing a feature that lets customers know that if they don’t tip in advance, they might have to wait longer for their food.
The food-delivery company has implemented a new program encouraging DoorDasher users to tip their dasher to avoid longer wait times. That’s what DoorDash is telling its customers via a pilot program that it started testing this year in which customers who enter an order and choose no tip for the delivery person might have to wait longer to get their food. The companythis week about how the feature works, after warning messages started showing up in consumers’ apps.
Never ask what’s for dinner again. Get one quick recipe in your inbox Monday through Thursday to inspire delicious meals. The company explained that the system, which is being tested in random locations around the U.S. and Canada, is intended to create incentives against cheapskates.“As independent contractors,” the delivery workers, called Dashers, “have full freedom to accept or reject offers based on what they view as valuable and rewarding,” DoorDash spokeswoman Jenn Rosenberg said in a statement.
DoorDash described the system as a win-win-win for diners, Dashers and restaurants. “When consumers leave a tip, Dashers are more likely to accept their order because of the value they find in it. This drives positive delivery experiences for consumers, which in turn drives satisfied, repeat consumers for merchants,” the company explained on its website.
Others, though, complained about having to choose a tip before their interaction with a delivery person — a setup that is the reverse of tipping in restaurants, where diners might base their tips on how well their server did. “The entitlement of DoorDash drivers has reached its pinnacle,” another wrote. “I refuse to ‘pre-tip.’ How has that insanity even taken hold?”in the United States, leading other giants UberEats and Grubhub.
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