Russell Weiner, CEO of the Michigan-based pizza chain, said value meals such as those offered by McDonald’s weren’t all they were cracked up to be.
“It’s like ‘hey, the rest of our menu is expensive, but you can get this one thing you may or may not like cheaper,’” said Weiner, who didn’t refer to any competitors by name.amid persistently high levels of inflation, introduced a $5 value meal earlier this summer offering either a McDouble or a McChicken sandwich that come with small fries, four pieces of Chicken McNuggets and a small soft drink.
Domino’s offers its customers almost any two items from its menu, including stuffed cheesy breads and specialty pizzas, for $6.99. The company forecast sequentially slower third-quarter comparable sales and trimmed its target for new international store openings.
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