Dodge Punishes Dealers That Price Gouge the 2023 Dodge Challenger SRT Demon 170

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Dodge Punishes Dealers That Price Gouge the 2023 Dodge Challenger SRT Demon 170
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Dodge is combatting mark ups as high as $250,000 for the Challenger SRT Demon 'last call.'

before charging down a flaming drag strip, the hype for the SRT Demon 170 started long before that. The Demon 170 is the final"last call" performance vehicle from Dodge before the automaker shifts to EV muscle so it literally marks the end of an era. Considering the context, it wasn't surprising that the Demon 170 is desirable for its performance and its historical significance.

"Dodge will not schedule an individual vehicle build until it is in receipt of the acknowledgement form," said the spokesperson."Included with the acknowledgement form is whether the customer paid the manufacturer's suggested retail price or over MSRP. If the buyer paid MSRP or under, the buyer's car gets priority scheduling."a dealership from selling a Demon 170 over MSRP, but it shows clear preference for those that are willing to play ball.

It is very possible that at least some of those 630 sales were done by exploiting a loophole in which the dealer"sells" a Demon 170 to an employee for MSRP only to resell the car for much more afterward. However, the numbers seem to indicate that there have been plenty of legit sales at the right price. It's nice to see that in the wasteland of greedy retailers, there are still some bright points of hope.

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