Disneyland has been raising prices, but it's not all bad

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Disneyland has been raising prices, but it's not all bad
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The guest experience might actually improve … if you can afford it.

And, of course, there’sDisneyland rolled out the paid system that replaced previously free FastPasses about a year ago. Guests can book access to the expedited “Lightning Lane” on a different ride every two hours. Then, the cost was $20 per person, with additional “Individual Lightning Lane” access to the most popular rides — Star Wars: Rise of the Resistance, Radiator Springs Racers and Web Slingers: A Spider-Man Adventure — costing up to $20 each to ride.

It was complicated and costly, but people still used it — as many as half of park guests last holiday season purchased Genie+, according to then-CEO Bob Chapek. “If you remember, last quarter, we mentioned that we had some high hopes for it, but we were seeing well above what we had anticipated,” he said. “Well, I'm happy to say that in Q2 … we're lapping those numbers again even higher.”

Since then, the price of Genie+ has gotten even higher. In October, Disneyland raised the cost of Genie+ and the most expensive Individual Lightning Lanes to $25. . The cost, in the fine print, was $25 for Genie+ when purchased in advance, and for in-park purchases, it would be determined by dynamic pricing.

That means that on busier days, the cost is higher, up to $30 per person per day. And it might not stop there, according to the Orange County Register.

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