Disney has scheduled an in-person upfront on May 16 at New York’s Javits Center, joining a growing cohort betting on the upside of wooing advertisers in the flesh
has scheduled an in-person upfront on May 16 at New York’s Javits Center, joining a growing cohort betting on the upside of wooing advertisers in the flesh.
Disney will hold its event at North Javits Center, a section of New York’s vast convention venue that recently underwent an extensive renovation. Javits fully reopened last year after a revamp costing more than $1.5 billion. TelevisaUnivision last spring hosted its upfront event there.Guests Wait In Record Lines For One Last Ride Before Disney World's Splash Mountain Shuts Down For Revamp
CBS parent Paramount Global several weeks ago opted out of the traditional CBS slot at Carnegie Hall, choosing instead more “intimate” gatherings with buyers. NBCUniversal, though, has confirmed plans to continue with its annual Radio City show. Fox and the CW have yet to confirm their strategies. Fox last year shifted away from its longtime Beacon Theater base, opting for a stand-alone downtown setting.
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