Walt Disney Company's theme park pricing may have increased too aggressively, CEO Bob Iger said Thursday, in a speech at the Morgan Stanley Technology, Media and Telecom Conference.
He added, "I think there’s a way to continue to grow that business, but be smarter about how we price so that we maintain that brand value of accessibility."Disney's business model of theme parks and various forms of entertainment programming has struggled in recent years amid the global pandemic and the difficulty in churning steady profits through streaming video.
Iger, 72, is widely regarded as among the most successful media executives in the business, overseeing a string of hit programming and generating record profits for investors, while expanding
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