Disney CEO Bob Iger has created a new chief brand officer position – and he just tapped an experienced marketing exec at the entertainment giant, Asad Ayaz, to step into it.
Iger has tasked Ayaz with formulating and carrying out "holistic brand marketing campaigns" using Disney’s "full suite of content and consumer experiences," according to the company’s press release.
Disney CEO Bob Iger has created a new c-suite position – and he just tapped an experienced marketing exec at the entertainment giant to step into it. In his new capacity, Ayaz will be a direct report to Iger. For his continued Walt Disney Studios role as head of marketing for Disney, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm and 20th Century Studios content, he will be one of Disney Entertainment Co-Chairman Alan Bergman’s reports, according to the release.In the announcement, Iger described Ayaz as an "exceptional creative leader with a deep understanding of what Disney means to millions of people around the world.
Visitors pack Main Street, U.S.A. at the Magic Kingdom Park at Walt Disney World in Florida on June 1, 2022. Disney fans are likely familiar with marketing campaigns he has led over the years.
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