DirecTV is merging with Dish as it tries to stay competitive in a market that has been dominated by streaming services such as Netflix and Amazon Prime.
DirecTV is buying rival Dish Network in an attempt to effectively compete against streaming services. On Monday, the satellite TV provider announced it will pay $1 for EchoStar’s video distribution business, Dish DBS, which means it will own Dish TV and Sling TV. DirecTV also agreed to assume $9.75 billion of Dish's debt. Streaming services have gained dominance in recent years over satellite TV due to their on-demand accessibility with internet connectivity.
However, DirecTV and EchoStar said that the merger would benefit consumers "by creating a more robust competitive force in a video industry dominated by streaming services owned by large tech companies and programmers." The merger comes as streaming services have been increasing subscription costs and cracking down on password sharing in order to remain competitive and boost profitability. Experts say this merger could help DirecTV gain an edge by offering smaller but cheaper packages.
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