❌ Nope. The account that originally posted this claim about Tesla supposedly buying $10 billion in Twitter ads said it wasn't true.
In May 2023, Twitter became profitable after Tesla committed to spending $10 billion on Twitter ads.On May 16, 2023, a claim was shared on Twitter that the social media platform had become profitable after Tesla committed to spending $10 billion on ads. The claim was posted the same day as Tesla's annual shareholders meeting.
"Twitter is now profitable after Tesla tonight committed to spending $10 billion on Twitter ads in the next week," a Twitter user posted on May 16, 2023. Twitter is now profitable after Tesla tonight committed to spending $10 billion on Twitter ads in the next week.Tesla did not commit to spending $10 billion in ads on Twitter. The account later said that the post was false. When another Twitter user asked if the post was true, the account replied,"No." The original post was apparently intended as a joke.
There was other evidence the claim wasn't true, as well. At the time of publication, billionaire Elon Musk was the CEO of both Tesla and Twitter. If the company had announced it was spending such an amount on ads on the platform, especially with the connection both companies have to Musk, reputable news publications would have reported and analyzed the decision.
In March 2023, it was reported that Twitter revenue and adjusted earnings fell about 40% in December 2022, after advertisers left the platform following Elon Musk's acquisition of the company, according to the
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