“Gift-givers this year are at a new peak of anxiety,” said one retail expert. “This could be the supply chain that stole Christmas.”
Retailers are rolling out offers and incentives to encourage people to sign up for subscription services.The store shelves might still be full of Halloween candy, but retailers are nudging shoppers to start thinking about the holidays, rolling out a variety of offers and incentives to encourage people to sign up for subscription services to score sought-after gifts.
Essentially, the loyalty program is a sales-boosting model nearly as old as retail itself, said Margaret Kidd, the director of the supply chain and logistics technology program at the University of Houston. Dalton said the benefit for retailers who can persuade shoppers to become loyalty program members is twofold. “From an online perspective, they're tracking where you go and what you look at,” she said, which means more — and hopefully more accurate — ad targeting and product suggestions. “Over time, in the longer term, if shoppers are happy with the loyalty program, they'll shop more at that retailer.
Kidd said the evolution of the retail landscape means stores have to find new revenue streams to make up for last-minute and impulse purchases. “I think as we have pivoted from traditional brick-and-mortar stores and there's declining foot traffic ... these kinds of strategies help the bottom line for retailers trying to make up the difference,” she said.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
39 Personalized Gift Ideas That Show You Actually Carefrom monogrammed pajamas to personalized mugs ❤️⤵️
Read more »
20 best tech gift ideas for Christmas 2021: From Apple's new launches to Sky Glass, Google, Samsung & MORESearching for the best tech gifts this Christmas? Let us reveal the most anticipated NEW launches for the holidays. From the latest Apple release, to the trendy Samsung flip phone, cool Sky Glass TV or the newest Kindle, shop the best present ideas for tech lovers in 2021...
Read more »
Mourners of the Pittsburgh synagogue shooting. An Arab Israeli family. An extraordinary gift.Three years ago, Pittsburgh's Jewish community suffered the deadliest antisemitic attack in U.S. history. Then a stranger and his relatives arrived in their midst.
Read more »
Shoppers' habits can help ease supply chain crunch during the holidaysInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »