While Apple has constantly promoted the iPhone's privacy and security, the company does collect data and users will see more ads on native apps.
devices have seen more ads show up inside Apple's native apps. This is due to Apple's fast-growing advertising business. And while the tech giant has always collected some data from device owners, with the new push into advertising and the continued expansion of its Services unit, more data is being collected.In 2017, concerned that iPhone sales had peaked, Apple created a goal to strive for.
This includes the obvious items such as your name, email address, payment information, and your Apple ID. That data comes from you. But Apple also gathers the names of the apps you use, searches you've made inside the App Store, and information about the device you're using. Some data can only be collected with your permission such as your location data, health information, and fitness information.
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