Only seven weeks into his 2024 campaign for the White House, Florida Gov. Ron DeSantis is looking into a possible media strategy reset, according to sources.
Republican presidential candidate and Florida Gov. Ron DeSantis and his wife Casey, walk in the July 4th parade, July 4, 2023, in Merrimack, N.H.is struggling to make a dent in former President Donald Trump's commanding lead in the Republican primary -- and the Florida governor's team is already looking for a possible media strategy reset while some top donors privately fret over the trajectory of the campaign, multiple sources tell ABC News.
That may be about to change, according to multiple sources, who said the governor's team is leaning toward having DeSantis begin doing mainstream network interviews and possibly town halls. The potential shift would come a little more than a month from the first Republican primary debate in August, which will serve as DeSantis' biggest opportunity yet to introduce himself to Republican primary voters and to chip away at Trump's lead in the polls.
Griffin has privately told people close to him, including other top donors, that he's growing impatient with waiting for DeSantis to show progress as a candidate, said a source familiar with Griffin's thinking. A source described Griffin as having "hit the pause button" on his support for the governor.
Still, many donors continue to view DeSantis as the only candidate who can take on the former president. Onetime Trump megadonor Hal Lambert, who is now backing DeSantis, told ABC News that he has not heard complaints from donors regarding the Florida governor's current standing in the polls.
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