One company has three stations in the top ten.
Still, Jim Lawson — who's both KOSI's program director and a weekday afternoon host at the outlet — isn't doing a victory lap just yet over the latest digits calculated byOne reason, he says, is that so-called"six-plus" ratings aren't all that important from a dollars-and-cents perspective."Sales are really set by demographics: women 25-54, men 25-54, persons 18-49, whatever," Lawson explains.
Key metrics include"cume," TSL and average-quarter-hour share, whose definitions are included at the bottom of this post. While Lawson sees the six-plus ratings as being mostly about"bragging rights," he concedes that they can provide a good indication about the overall health of a radio station, particularly one like KOSI, which targets women between 25 and 54 — even as it aims for a sound designed to keep more people tuned in for long periods of time.
The approach is different for the two other most popular Bonneville signals, at which programs in peak-listening periods are expected to pull the most weight. Likewise, 104.3 The Fan has put a pair of high-profile ex-Denver Broncos — Mark Schlereth and Derek Wolfe — in its marquee slots. But Lawson stresses that"they have some great shows in the midday, too, likeAs is the case for most sports stations, Lawson says,"The Fan's ratings go up and down based on the quality of the teams in the market. When the teams are doing great, the ratings do great — but they also do great when teams fire a coach or hire a coach.
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