Demand for Apple computers has dropped 40% since last year

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Demand for Apple computers has dropped 40% since last year
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that plagued electronic manufacturers two years ago did not play a role in waning demand. In fact, there has been excess inventory.

Jitesh Ubrani, a research manager at IDC, noted in the report that despite"heavy discounting" and sale pricing, PC-makers could expect this excess supply to"persist into the middle of the year and potentially into the the third quarter." Global shipment volume is now bearing more resemblance to pre-COVID levels. During the first quarter of 2023, 56.9 million units were moved, compared to the 59.2 million and 60.6 million units shipped in the first quarter of 2019 and 2018, respectively.

Linn Huang, a research vice president at IDC, made a prediction that demand in 2024 would be tied to the general wellbeing of the economy, stating that if it's trending upward then we can"expect significant market upside as consumers look to refresh, schools seek to replace worn down Chromebooks, and businesses move to Windows 11."Subscribe to push notifications

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