Amazon wants to capitalize on a growing demand for connectivity in cars to create a seamless ecosystem for Alexa as consumers move from their homes to their vehicles.
Arianne Walker, Amazon chief evangelist of Alexa Auto, said the tech giant is "essentially talking" with all major automakers on partnering in some form.
"There is a lot of demand by automakers for having something like a Fire TV in a rear seat," he said. "They still think it's very important. It's something we're going to have to figure out. We're doing lots of data analysis."has announced the largest plans to embed Alexa into its vehicles.
Amazon, according to Curic, believes embedding the voice assistant into the vehicle offers far greater potential than having it connected to the Alexa app and mirrored on a vehicle's infotainment screen. By embedding Alexa into a vehicle's system, the voice assistant can communicate with home devices, offer Alexa services and assist in controlling vehicle settings.
"I think GM's implementation is phenomenal. I think automakers in general are going to have to figure out this data thing," he said, adding consumers are "resisting" paying additional fees for such services. "The subscription at the current rate for the connectivity is going to have to be solved."Amazon's Echo Auto device, which is a small rectangular version of its at-home devices with Alexa, does not require a subscription fee.
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