Delta modified and expanded its rewards program benefits after frequent flyers said they would take their business elsewhere.
Delta announced it had expanded its SkyMiles membership options Wednesday after an uproar from customers about cuts made to the rewards program in September. The Atlanta-based airline corporate offices faced both backlash on social media and customer outreach after limits were placed on the number of times members could access the 'Delta Sky Club' and reach Medallion status in an effort to reduce crowds.
An email sent to SkyMiles customers from Bastian said he understood the disappointment 'many of you felt by the significance of the changes,' but that the company has faced challenges in its delivery of 'premium service experiences.'Airlines have made it increasingly difficult for customers to redeem miles after the global pandemic ended and interest in travel increased significantly.
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