Danish speaker brand DALI is celebrating its 40th anniversary. CEO Lars Worre looks back on four decades of innovation with Mark Sparrow.
By 1986, the DALI brand had become so successful the company was able to commission a dedicated speaker factory at the brand’s present location of Nørager, Denmark. In just three years, the company had gone from a home-spun brand manufactured in its founder’s cellar to a global audio brand with DALI speakers sold in 65 countries.
Praise for DALI is widespread around the audio industry and it doesn’t get much more glowing than endorsements like Weiner’s. These days, Peter Lyngdorf is no longer involved in the company's day-to-day running, but 40 years on, he remains chairman of the board and is still a majority shareholder. Electromagnetism, the basis for all the speaker transducers we use, was first discovered by the Danish physicist H.C. Oersted. Standing on his shoulders is the storage of speech and music on a magnetic medium, which was first made available by Danish engineer Valdemar Poulsen in his wire recorder, commonly known asFinally, the invention of the electrodynamic driver – as we still know it – was initially patented by Danish engineer Peter L Jensen.
The audiophile loves music or movie sound and gets great joy and satisfaction from obtaining this incredible “connection” to significant moments in music history with the best artists and musicians when listening through carefully selected and set-up sound systems to the best recordings. It’s a journey where the listener becomes an integral part of the process.
The point of the DALI record label was to make sound quality stand out and open a window to a selection of Danish music. We haven’t made records for profit, but our label underlines our brand’s honest and humble interest in music and sound reproduction. More importantly, our recordings show how recordings can be made, contrary to today’s clear tendency towards a more superficial and less hand-crafted approach to the recording process. We are happy and proud to do that....
Technology offers a road to better sound, but in many ways, it does not make anything better. Indeed, in some ways, it has made it worse. The protest may be partly unconscious, partly progressive. That is the case for audio reproduction in many cases. It’s certainly the case for the music industry, especially when it comes to rhythmic and popular music being over-produced, over-manipulated and heavily compressed in the mix and mastering process to maximize loudness.
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