CVS said it will add SmileDirectClub to hundreds of its stores. The American Assn. of Orthodontists has criticized the service.
Dental assistant Jessica Buendia looks at a scanned image of patient's teeth in SmileDirectClub's SmileShop located inside a CVS store in Downey.
The drugstore chain said Thursday that it will add SmileDirectClub locations to hundreds of its stores where customers can get started on getting their teeth straightened without an in-person visit with a dentist or orthodontist. That lack of an office visit has drawn criticism from orthodontists.CVS and other drugstore chains have been pushing in recent years to add more services to their store locations, in part to help their customers stay healthy.
They check in remotely with a dentist or orthodontist, often by smartphone. The service costs $1,850 before insurance. SmileDirect spokeswoman Carrie Moore said her company, which started in 2014, has served more than half a million people. It is common for “traditional industry representatives to balk” when a new business model gains acceptance, she said in an email.
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