Plan, develop, and execute traditional demand generation and account-based programs to create awareness and engagement from prospects and existing customers.
Technology marketing teams must develop strategies that fuel field and partner marketing, demand generation, and account-based marketing programs.
Gartner research finds that increasing the number of channels and CTAs used in demand generation programs increases conversion rates across the buying cycle. Gartner helps you understand how much other TSPs are spending on demand generation, and what channels, CTAs and content types work across roles and buying stages to help you increase conversion rates and reach.Best-in-class demand gen programs are focused beyond the top of the funnel.
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