Singer and songwriter John Rich said consumers are struggling to maintain brand loyalty amidst woke partnerships like Bud Light's recent campaign with trans activist Dylan Mulvaney.
Singer and songwriter John Rich tells ‘Tucker Carlson Tonight’ that people find it ‘hard’ to maintain brand loyalty amidst woke partnerships.
Country music singer John Rich said he pulled cases of Bud Light from his Nashville bar as part of a boycott against the Anheuser-Busch brand for partnering with transgender activist Dylan Mulvaney in a"The customers decide. Customers are king," Rich said Monday on"Tucker Carlson Tonight.""I own a bar in downtown Nashville. Our number one selling beer up until a few days ago was what? Bud Light. We got cases and cases and cases of it sitting back there.
by sending Mulvaney custom-made cans featuring the influencer's face. Mulvaney said the cans were her"most prized possession" on Instagram with a post featuring"#budlightpartner." A video then featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign.The announcement was met with a hefty amount of criticism, with some Twitter users describing the ad campaign as the latest attempt to push gender propaganda. Many mocked Bud Light over the partnership.
Bud Light's vice president of marketing, Alissa Heinerscheid, seemingly defended the controversial marketing move in a recent interview withwhere she said she was inspired to update the"fratty" and"out of touch" humor of the beer company with inclusivity. "I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future forBud Light VP Alissa Heinerscheid explains how she brought her personal values to the Bud Light brand.
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