Country Music’s Historic Streaming Spike Is Being Fueled by Gen Z and Millennials

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Country Music’s Historic Streaming Spike Is Being Fueled by Gen Z and Millennials
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Country music’s evolving consumption trends are being shaped by the listening habits of Gen Z and millennials, according to new data by Luminate. The genre’s streaming-assisted surge to…

are being shaped by the listening habits of Gen Z and millennials, according to new data by Luminate. The genre’s streaming-assisted surge to the top has been steadily increasing over the past several years but 2023 is proving to be its most impressive year yet. on March 3, Wallen scored the biggest opening week numbers of 2023 for any album by units earned .

This week, “One Thing at a Time” marked one full month at No. 1 with its strong streaming presence still leading the majority of its equivalent sales. Meanwhile, Wallen’s 2021 album “Dangerous: The Double Album” still remains in the top 10. And this combined with the No. 5 debut of Luke Combs’ “Gettin’ Old” is contributing to the genre’s unwavering year-over-year streaming growth.

Those facts have somewhat flip-flopped in recent years, with country streaming numbers rising while the total country album sales have declined each year. ” and “Fearless ” combined to sell over one million copies.)Today, the average country music fan’s listening habits are across the board.

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