Costco's Kirkland brand is worth nearly $75 billion, according to analysis from UBS.
brand is one of the company's biggest assets, accounting for nearly a third of it sales.
Costco shoppers can't get enough of its Kirkland brand, and it's become one of the store's biggest assets. Excluding gas sales, Kirkland accounts for roughly 25% of Costco's sales. Shoppers can find Kirkland products in virtually any category, from groceries to household products and clothing.
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