Scandinavian fashion is synonymous with a certain look currently in vogue. So it’s no surprise that Copenhagen Fashion Week is increasingly becoming popular — especially since Nordic fashion has seeped into other parts of the world. danya_issawi reports
Scandinavian fashion is synonymous with a certain look that’s currently in vogue: oversize blazers, wide-leg trousers, slouchy jeans, mismatched prints, and slicked-back buns. Think Matilda Djerf but with a bit more edge. So it’s no surprise that Copenhagen Fashion Week is increasingly becoming popular — especially since Nordic fashion, with brands like Ganni and Saks Potts, has seeped into the aesthetic of other parts of the world, notably visible in New York City and online on TikTok.
As far as global runway presentations go, if New York Fashion Week is the sophisticated big sister, Copenhagen Fashion Week is its relatively saccharine younger sibling . The week felt like it oscillated between the minimalism and functionality Nordic style is known for and something entirely different and new — a bit more playful and, at times, gritty.
While the whole week felt like a win for Nordic brands and how seriously the rest of the fashion world takes Copenhagen’s style scene, there were several bits and pieces that sparked joy and stood out to me. Here are my highlights.
During the show, a drone whizzed between and around models dubbed the Ganni Girls — a term of endearment used among people who wear the brand and women Carter described as “positive, cool, sexy, effortless.” The crowd cheered for the faces they recognized. A bag emblazoned with Ganni’s new logo, one I suspect will become highly sought-after, swung from the arms of women who looked like they never had to wait in line at any bar.
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