Knitwear label Giu Giu is debuting a Sport line alongside her Resort 2020 collection.
A few months ago Giuliana Leila Raggiani was strolling down the Venice Beach boardwalk with her brother, laughing. They were watching the super-tanned bodybuilders flex at Muscle Beach and started joking about creating a line of workout clothing. Raggiani is the designer and founder of
, a collection of beautifully crafted, gender-neutral ribbed knit dresses, tops, jumpsuits, and turtlenecks, the last of which were inspired by one that her Italiancrafted in the late 1960s. Chatting, however humorously, with her brother at the beach that day, Raggiani soon realized that an athleisure-type capsule actually made a lot of sense for her brand.
“Giu Giu is already very much inspired by movement,” Raggiani explains. “Creating a sub-collection that solely focuses on that concept felt like the right direction for me.” She adds, “It also seemed like a perfect opportunity for me to push the unisex aspect of the brand.
Although Raggiani has built these new garments for athletic activity, she “didn’t want to scare anyone away with the idea of sport.” She says the pieces can be worn to swim, for yoga, while doing tai chi, or while meditating. Raggiani also thought about pieces to wear during pilates and dance classes, as she herself comes from a ballet background. “Dressing as a dancer definitely influenced the way I have dressed most of my life,” she says.
Raggiani’s goal with her new Giu Giu Sport collection is not to motivate people to work out or subscribe to one specific form of physical activity. Instead, she wants to encourage all forms of movement, even if that means pumping iron at the seaside like the muscle heads she saw a while back at the beach. “As my meditation guru Dr. Joseph Michael Levry says, ‘Where there is movement, there is life. And where there is life, there is light.
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