Cookies track you across the internet. Google wants to phase them out.

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Cookies track you across the internet. Google wants to phase them out.
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Google has announced plans to limit ability of other companies to track people across the internet and collect info about them, a significant change that has widespread ramifications for online privacy, as well as the digital economy. - claireatki

But Google has been under pressure from rival tech companies that are“Users are demanding greater privacy — including transparency, choice and control over how their data is used — and it’s clear the web ecosystem needs to evolve to meet these increasing demands,” Schuh wroteThe change has major ramifications for the advertising industry. Scott Hagedorn, the chief executive of Omnicom Media Group, North America, welcomed the news.

But Jason Kint, CEO of Digital Content Next, which represents online publishers, and a frequent critic of Google, said he saw Google’s changes as a move to tighten its grip on the internet.

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