Rush Limbaugh's death two years ago this week left a void in conservative media that younger, more versatile contenders are still trying to fill.
Rush Limbaugh's death two years ago this week left a void in conservative media that younger, more versatile contenders are still trying to fill.Today, no one radio host commands the same level of power and influence that Limbaugh did, but a number of new voices are emerging — blending the reach of traditional and digital platforms — and collectively proving to be more powerful in shaping conservative opinion for younger audiences.
"The world is changing and there are questions as to how Limbaugh, had he lived and remained healthy — based upon his mindset and his approach to the business — would have remained as pertinent as he was," said Michael Harrison, the longtime editor and publisher of TALKERS, a radio trade publication.
"He was not as flexible when it came to social media and some of the other forms that it takes right now to be a media presence as opposed to just a radio presence," he added.Several conservative radio hosts have been competing for listenership in Limbaugh's former noon to 3 pm ET time slot. While none of them have the same reach that Limbaugh once had on radio, they are much more active across a wider array of platforms, often reaching younger audiences.Limbaugh's show was broadcast to over 600 stations across the country, but many stations have opted to carry different programming in that time slot after his death.
Premiere Networks, a radio subsidiary of iHeartMedia, filled Limbaugh's time with a new show from conservative media personality and sports journalist Clay Travis and political commentator Buck Sexton that is broadcast across 400 stations.with Audacy in 2021 to make her show available in 11 of their markets, expanding her program’s reach to over 230 stations.
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