Comscore's CEO and president are both leaving the company after disagreements over strategy. Dale Fuller will become interim CEO.
Comscore President Sarah Hofstetter, shown on May 2, had worked closely with outgoing CEO Bryan Wiener at ad agency 360i as well. Photo: Diarmuid Greene/Sportsfile/Getty Images By Alexandra Bruell March 31, 2019 9:45 p.m. ET Comscore Inc. SCOR -0.05% Chief Executive Bryan Wiener is leaving the media measurement firm after less than a year because of disagreements with the board over the execution of the company’s strategy, he said on Sunday.
Dale Fuller, a board member, will become interim CEO. Irwin Gotlieb, former Chairman at WPP’s GroupM, will join the board, along with Social Finance, Inc.’s chief marketing officer Joanne Bradford and founder of Motherwell Resources LLC Kathi Love. The company hired Mr. Wiener following a string of crises, including an investigation by the Securities and Exchange Commission into its accounting practices. The Wall Street Journal in August 2015 first called attention to Comscore’s practice of recording “nonmonetary revenue,” which came from data-swapping deals with other companies.
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