Competition is increasing in the Medicare Advantage space, leading to a need for marketing teams to connect with beneficiaries. Medicare Advantage Organizations (MAOs) are shifting towards making genuine connections with people. However, CMS is cracking down on deceptive marketing practices.
Competition is heating up in the Medicare Advantage (MA) space. There are more players, more plans and more patients than ever—all putting pressure on marketing teams to connect with beneficiaries and create differentiation. And as we’ve seen a surge in marketing activity from Medicare Advantage Organizations (MAOs), we’ve seen a corresponding evolution in CMS marketing requirements. MAOs are now focusing on making genuine connections with people rather than making sales pitches.
However, CMS is cracking down on deceptive marketing practices
Medicare Advantage MA Marketing Beneficiaries CMS Competition Evolution Genuine Connections Deceptive Marketing Practices
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