Shoppers browsing through blouses and blenders at Target know they can also quaff a cappuccino at one of more than 1,700 Starbucks cafeshoused within Targets. The strategic alliance benefits both corporations by helping them reach new markets, boost their brands, and add incremental sales.
Companies in strategic alliances get better access to financing and more desirable terms, research shows retrieved 26 June 2024 from https://phys.org/news/2024-06-companies-strategic-alliances-access-desirable.html
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