University athletic departments and college conferences use independent sports-betting monitoring services to make sure athletes and personnel do not bet on sports.
“I have learned a lot the past two months just about gambling,” Iowa football coach Kirk Ferentz said. “I never really paid attention to it, other than we signed a form, probably the same form we signed when I was playing. We live in a real different world right now.”
“I think early on we were lucky because ... no one was really focusing on compliance products or integrity products,” Holt said. An NCAA spokeswoman said in an email the organization takes multiple steps to ensure the integrity of some 13,000 events it monitors and that less than 0.25% were deemed suspicious enough to investigate. Even fewer, the email stated, had “specific, actionable information.”found that more than half of college students 18-to-22 had placed sports wagers and the NCAA plans an athlete-only assessment this fall.
Navigate projected the ever-expanding Big Ten could make up to $25 million, the SEC up to $22 million and other power conferences up to $14 million if they agreed to similar deals. But perceptions are important, and for a conference such as the SEC or Big Ten to believe it’s worth taking the chance to have its events called into question because of a business relationship with a betting company, there would have to be a compelling reason to make that move.Improvements in technology make following line movements easier, and the star quarterback in Columbus, Ohio, or point guard in Lexington, Kentucky, likely will be recognized at the betting counter.
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