Tweets containing “climate scam” or other terms linked to climate change denial rose 300% in 2022
last year, but the site isn’t the only one promoting content that scientists and environmental advocates say undercuts public support for policies intended to respond to a changing climate.
Meta, which owns Facebook and Instagram, allowed nearly 4,000 advertisements on its site — most bought by fossil fuel companies — that dismissed the scientific consensus behind climate change and criticized efforts to respond to it, the researchers found. Under Musk, Twitter laid off thousands of employees and made changes to its content moderation that its critics said undercut the effort. In November, the company announced it would no longer enforce its policy against COVID-19 misinformation. Musk also reinstated many formerly banned users, including several who had spread misleading claims about climate change. Instances of hate speech and attacks on LGBTQ people soared.
Now, anyone willing to pay $8 a month can seek a checkmark. Posts and replies from verified accounts are given an automatic boost on the platform, making them more visible than content from users who don’t pay.
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