Anna Kaplan is a news and trending reporter for TODAY.com.
Claudia Sulewski remembers the exact moment the idea for her first product came to her. It was back in 2020, the actor, content creator and now, business owner tells TODAY.com, and as with all great ideas, it came to her while she was in the shower.
Sulewski says that while she's slowed down on posting YouTube videos in the past year, she never plans to fully leave the platform, even as she delves into other ventures like acting and creating a brand. While her content creator career has led her to collaborations with other brands in the past, including partnerships with Nordstrom and Wildflower Cases, Cyklar is her first foray into the world of business where she’s been in control of every single part of the brand.
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