Citroen will focus on mainstream segments, with subcompact and compact vehicles described as 'the heart of the brand'
The Citroen boss described the C5 X's segment as non-existent, effectively confirming they're not planning a successor. Citroen will move away from the midsize segment, focusing on subcompact and compact models instead. The CEO said it is hard to fill the gap between the Ami and the e-C3 with another EV, as city cars are not profitable.
Speaking to Autocar, Thierry Koskas said that Citroen “needs to be in the main segments, not niche segments”, describing the subcompact and compact models as “the heart of the brand.” The CEO revealed they don't want to have a wide range in the future, adding that he would be happy with “five or six models, well positioned, really appealing to customers”.
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