Restaurants now feature new and improved game rooms.
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Cicis Pizza also created a new whimsical spokesman: C.C. Pazzini, a four-inch man who has a magical flying machine and speaks in rhymes. "There's a lot of noise in the market right now, so we're excited to help Cicis use this fantastic creative to break through and meet their consumers in the right environments to build even more brand love," says Chad Maxwell, the chief strategy officer at Kelly Scott Madison, the media agency that was brought on to help with Cicis' planning strategy, investment and analytics efforts.
A silly spokesman, unlimited pizza, pasta, salad, and dessert plus video games? What more could you want?
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