Chopard, Dior, Saint Laurent Had the Biggest Brand Impact at Cannes With Bella Hadid, Demi Moore Moments

Chopard, Dior and Saint Laurent top brand impact at the Cannes Film Festival with placements on Bella Hadid, Demi Moore.

earned $32.3 million in total MIV through its association with the festival, which it has sponsored since 1998. The Geneva-based jewel house is also the designer of the festival’s coveted film prize, the Palme d’Or.

ensemble best actress prize for its stars Adriana Paz, Karla Sofía Gascón, Selena Gomez, and Zoe Saldana The two-week festival topped $941.3 million in MIV, which is Launchmetrics’ proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.

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