The Mexican fast-casual chain has responded to criticism that it is scaling down its portions by assuring customers that nothing has changed.
It’s been an extra-spicy ride lately for Chipotle, which is riding out a perfect storm of rough social media waves. The recipe for the popular burrito chain’s current woes is a complex one, including the simmering discontent that customers are feeling about food prices, viral videos, rapidly spreading rumors, food “hacks” gone wild and a former influencer-collaborator gone rogue.
“There have been no changes in our portion sizes, and we have reinforced proper portioning with our employees,” said Laurie Schalow, Chipotle’s chief corporate affairs and food safety officer, in a statement emailed to The Washington Post. “If we did not deliver on our value, we want our guests to reach out so we can make it right.
For Chipotle, the virtual pile-on intensified. Some people called for users to register their displeasure with the company by leavingAll of this is playing out against a backdrop of customer frustration with rising food costs across the board: at the grocery store, in fast-food drive-throughs and at white-tablecloth restaurants. Rising costs on ingredients, labor and more are to blame, experts note, but the consumer backlash has been vitriolic.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Chipotle says portions have not changed despite TikTok claims'The portions [have] been crazy low,' influencer Keith Lee said.
Read more »
Mexican Peso trades higher on positive market mood, robust Mexican dataThe Mexican Peso (MXN) trades marginally higher on Monday, supported by a rise in risk appetite after lower-than-expected US jobs’ data raised hopes the Federal Reserve (Fed) will move to cut interest rates, reducing borrowing costs for businesses and consumers.
Read more »
Mexican Peso pauses in recovery ahead of Mexican GDP dataThe Mexican Peso (MXN) has stalled after rallying against most counterparts over recent sessions.
Read more »
Mexican officials regret US decision not to retry American rancher in fatal shooting of Mexican manThe Mexican consul general in Nogales says his foreign ministry is displeased with the decision not to retry an Arizona rancher accused in the fatal shooting of a Mexican man on his property
Read more »
Mexican officials regret US decision not to retry American rancher in fatal shooting of Mexican manPHOENIX (AP) — Mexico's top official in the Arizona border town of Nogales said Tuesday his country is displeased that prosecutors in the U.S. won't retry an American rancher accused of fatally shooting a Mexican man on his property.
Read more »
Mexican officials regret US decision not to retry American rancher in fatal shooting of Mexican manMexico’s top official in the Arizona border town of Nogales said Tuesday his country is displeased that prosecutors in the U.S. won’t retry an American rancher accused of fatally shooting a Mexican man on his property.
Read more »