China's video game player has grown to a record of 668 million, a government-run game industry association said on Thursday, as the world's biggest gaming market returns to growth after a bruising crackdown.
Industry association CGIGC, which announced the data at an industry conference in Shanghai, also said sales revenue of the domestic gaming market reached 144.263 billion yuan for the first half of this year.
"Against the backdrop of a sluggish global gaming market, China's gaming industry is gradually emerging from a trough and showing an upward trend," Zhang Yijun, a director at the CGIGC, told the conference.China's gamer population shrank for the first time last year amid a sweeping, months-long government crackdown on the industry over gaming addiction concerns.
The crackdown wiped out significant revenue and market value for many domestic gaming giants including Tencent Holdings
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