China Insight: China Is Studying Taylor Swift and Other Celebrities to Help Boost Flagging Luxury Consumption

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China Insight: China Is Studying Taylor Swift and Other Celebrities to Help Boost Flagging Luxury Consumption
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The celebrity economy is opening up a fast track to boosting consumption at a time when economic pressure is brought about by sluggish domestic demand.

The Top Men’s Trends at the Chicago Collective 2024: Return to Classicism with Soft Tailoring, Dress Shorts, and Chic Utility‘s concerts as a starting point for research into “commercial performance tourism” with the hope of seizing the opportunity of the performance economy and creating a “tour — more than 2 million tickets for 52 shows were sold out on the pre-sale day — would help make a significant boost to the fashion sector.

Xining, an important city in the northwest of China, has been expected to become the “Next New York” because the First International Film Festival held there from last month brings together independent films and presents another view of Chinese films outside of theaters. Now in its 18th year, the festival has helped inject cultural vitality into the eastern gateway of the Tibetan Plateau, bringing tourism and economic opportunities.

The concert economy has grown rapidly in recent years, driving consumption and cultural tourism. In contrast, the film industry’s role in driving the economy is more stable. The same “French fever” also appeared at the 26th Shanghai International Film Festival, with nearly 70 French films and French coproductions, including “The Taste of Things.” The Sino French coproduced documentary, “Kangxi and LouiXIV,” was in high demand. The nearly 70 French films and French coproductions accounted for more than one-seventh of the films screened at this year’s SIFF, with more than 300 screenings.

Controversy in itself is traffic. However, luxury brands often don’t overly rely on traffic alone, but instead seek to anchor their image in their history and cultural attributes.

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