Knox's 'Not The 1975' continues to grow as the pop singer-songwriter's breakthrough hit at radio. Meet Billboard's March 2024 Chartbreaker.
artist Knox was telling a friend that he had recently scored a major-label deal with Atlantic Records. “That’s cool, but you’ll never be Matty Healy,” the friend quipped.
The rallying track draws in listeners thanks to Knox’s witty songwriting: He references The 1975 hits “Chocolate” and “Oh Caroline” in his verses, then spins that pivotal L.A. conversation into the chorus. The music video, which arrived the day of the song’s release, plays even further into the bit: Knox dresses in a Healy-inspired black-tie get-up and smokes a cigarette throughout. “I don’t think people understand how many cigarettes I had to smoke,” Knox recalls, laughing.
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