Target is hoping to make some changes for shoppers.
"It's actually a gateway to the rest of the store," Chief Food and Beverage Officer Rick Gomez said in an interview."It drives traffic to the store. It drives traffic to our site. And then while they're picking up what they need food- and beverage-wise, they'll browse through the rest of the store and maybe pick up a few things at Ulta [Beauty at Target] or a few things in apparel.
The company said it has added more items to its grocery brand Good & Gather, as well as to its snacks and desserts line Favorite Day."When times are tough and you're paycheck to paycheck, you can't afford to buy food that nobody eats," Gomez said."So it's really important to us that we offer value which is a good price, but also really good quality.
The company said it will offer more items starting at $3, $5, $10 and $15, in addition to improved promotions and changes to the Target Circle loyalty program.“Our journey to expand our fulfillment options starts with making it easier for our guests to shop with us,” Mark Schindele, Target’s executive vice president and chief stores officer, said in a statement. “That’s why we’re launching Drive Up Returns.
Shoppers will be allowed to return most new, unopened items within 90 days of purchase from their car, for free. The time frame rises to up to a year for Target-owned brands, however.This article tagged under:
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