Chanel Unveils Remodeled Dallas Boutique, Doubling Size of the Footprint

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Chanel Unveils Remodeled Dallas Boutique, Doubling Size of the Footprint
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The Peter Marino-designed Chanel boutique in Dallas adds more space for RTW, handbags and footwear.

On Friday, the brand will reopen its remodeled Dallas boutique, a 6,500-square-foot store designed in partnership with Peter Marino, the New York-based architect and longtimeDesigned to feel like a private residence, the store is an homage to the rich decorating style of Gabrielle Chanel and her apartment on rue Cambon in Paris. The two-story space blends modernity and history, French savoir-faire and textures and colors inspired by the vibrancy of Texas.

“Frankly,” he said, “it hadn’t originally been budgeted at the same price per square foot as the L.A. store was. I went back to the powers-that-be in North America, and I said there are some well-heeled, very good taste, very glamorous clients in Dallas, I think I need a few extra dollars. We went to the owner and got a significant bump up and now it’s filled with beautiful art and bronze boxes, much better furniture and it will be at the level of Beverly Hills, I’m happy to say.

The boutique’s ground floor is appointed with five salons. Upon entering the matte black granite entryway that features a Marino-designed bronze commode are to the left and right handbags and accessories, with custom-woven rugs in ivory and black stripes. The rtw salons feature a mix of antique and contemporary furniture and decorative art, including 1950s Etere chairs by the Italian furniture designer Augusto Bozzi upholstered in custom fabrics; lion sculptures from the late Italian ceramicist Bruno Gambone; custom gilt tables from the French-Swedish artist Ingrid Donat, and a 12-paneled 18th century Chinese coromandel screen.

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