The actor famously only wore a drop of the iconic scent to bed—and the collectible, innovative packaging is inspired by those exact words.
In her April 1952 Time cover story, 26-year-old phenomenon Marilyn Monroe shared a beauty anecdote that’s still quoted today: “Once this fellow says ‘Marilyn, what do you wear to bed?’ So I said I only wear Chanel No. 5.” This was before the time of celebrities spilling their routines in Beauty Secrets videos and Top Shelves, but the response was astounding and No. 5 sales skyrocketed. In the 70 years since that printing, Monroe and Chanel have become intertwined.
5 L’Eau, chosen because it embodies the modernity of both the new bottle and the moment. “I created No. 5 L’Eau to show No. 5 in a new light, surprising anyone who thought they knew it,” says Chanel’s in-house perfumer Olivier Polge. When conceiving the new juice, he stripped down the OG formula to just essential facets that make No. 5, well, No. 5—the recognizable aldehyde note mingling with jasmine, rose, and ylang-ylang—and from there, he added in citrus and cedarwood.
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