A look at how some Hollywood stars fared in the booze business in 2024, highlighting the successes of Dwayne Johnson's Teremana Tequila, Kendall Jenner's 818 Tequila, and Jason Momoa's Meili Vodka, as well as the setback experienced by Sammy Hagar and Guy Fieri's Santo Spirits.
Some Hollywood stars experienced success in the booze business in 2024, while one faced a major setback. Dwayne 'The Rock' Johnson's Teremana Tequila is the most successful celebrity tequila brand, ranking as the ninth most successful celebrity-backed brand across all categories, according to Spirits Business. Johnson's tequila company is valued at $3.5 billion, as reported by Spirits Business. Below is a look at other celebrity alcohol brands that had a successful 2024.
Kendall Jenner's 818 Tequila, launched in May 2021, saw a 150% sales increase in the first 12 days after its introduction in the U.K. in 2023, according to Spirits Business. Fast Company reported that Jenner lowered the price of her blanco tequila from $39.99 to $29.99 in 2023 due to customer demand. The $10 price reduction doubled sales by mid-2024, the outlet stated. Jason Momoa is relatively new to the celebrity alcohol brand scene. The star partnered with Blaine Halvorson to launch Meili Vodka in 2023. Earlier this month, Momoa told FOX Business what it takes to make a successful alcohol brand in a crowded market. 'I like all spirits. You can have many different types. I love whiskeys and scotches and mescals, but vodka is pretty turn of the mill, and it's been broken for a pretty long time. WATCH: Jason Momoa shares what makes his vodka brand stand out among other celebrity alcohols 'So, we wanted to make something that you can just sip and sip it naturally. It's treated like an ingredient and not a spirit, so we wanted to tackle that,' Momoa said. Sammy Hagar and business partner Guy Fieri haven't had as smooth a year as other celebrity-backed alcohol brands. Hagar and Fieri co-own the tequila brand Santo Spirits.
Celebrity Alcohol Teremana Tequila Dwayne Johnson Kendall Jenner Jason Momoa Sammy Hagar Santo Spirits
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