Today marks the launch of theweeknd's After Hours til' Dawn Tour! We've got a lot in store for all fans across the globe, from Souvenir NFTs to a specially created metaverse for you to explore. Here's what you can look forward to.
Binance has partnered with musical superstar The Weeknd to enhance the fan experience by bringing Web3 to his global tour, which starts on June 6.
As The Weeknd’s global tour finally kicks off in Lisbon, Binance’s pioneering partnership is set to revolutionize fan engagement through dedicated NFTs, a specially created Metaverse and Puzzle Box, plus a charitable initiative. In support of Binance’s commitment to giving back and in celebration of our partnership with The Weeknd, we’re proud to be donating $2 million to his XO Humanitarian Fund. This substantial contribution illustrates how the crypto industry is stepping up to make a difference, going beyond technology and financial services.
Designed to be an engaging digital tribute to The Weeknd's creativity, the Puzzle Box involves two primary challenges. The first requires players to rearrange image tiles on a cube. The second is a musical challenge where users need to replicate intros from The Weeknd’s tracks. Successful completion of both challenges opens the cube and brings players one step closer to winning exclusive merch or The Weeknd concert tickets .
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