Creator Carter Vail goes deep on his viral hit 'Dirt Man,' his debut album '100 Cowboys' and more
walked down the streets of New York City earlier this spring, he loved how many people shouted at him as he passed. His friends, however, were pretty confused. “The people around me would go ‘Why is everyone shouting ‘Dirt Man!’ at this poor guy?” Vail says.
If that moniker sounds familiar, you’ve probably seen the video that cemented Vail’s reputation as a beloved TikTok creator known for his absurdist take on musical comedy. First posted in April, the Dirt Man video showed Vail paying tribute to a mythical creature: “We’re guys. We keep a little dirt under our pillow for The Dirt Man in case he comes to town/Keep a little dirt under my pillow for The Dirt Man so he won’t drag me down.
Now with well over half a million followers on TikTok, Vail still finds it terribly amusing that his Dirt Man video was his first — and longest lasting — viral success, mostly because it took him a long time to get comfortable in the music world. After graduating from the University of Miami with a degree in audio engineering, he worked for exactly two weeks at a factory that manufactured guitar pedals before deciding enough was enough.
Don’t get him wrong. He’d love it if every fan of “Dirt Man” gave his album the same fantastic devotion. But Vail isn’t ashamed of his claim to internet fame. It’s made him a better artist, and pushed him to grow, learn and hone in on the alien-snatching, love-seeking Cowboy he wants to be. So when asked how he responds to those real-life fans recognizing him in the street for his TikTok ditty, his response is easy, breezy.
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