Carolina Herrera looks to make a splash in Palm Beach with its significant move to expand its retail footprint.
The Palm Beach store joins a broad global retail network for the Puig-owned Herrera brand, which includes two wholly owned and operated Carolina Herrera fashion boutiques on Madison Avenue in New York and Highland Park Village in Dallas, one newly opened beauty store in Nanjing, China, and more than 320 license-operated CH Carolina Herrera stores which feature women’s, men’s, children’s and accessories-focused lifestyle collections.
The Palm Beach store design will feature the brand’s signature black-and-white limestone hexagonal floor, inspired by the Roman apartment of artist Cy Twombly. Featuring an open-format floor plan, the store is filled with natural light, has blush venetian plaster walls, and rounded shapes and curved edges on details ranging from seating to fixtures and wall transitions — reinforced by columns finished in a textured limestone.
Rubinfeld said that Florida is a key market for Herrera, along with New York, Texas and California. The Palm Beach unit represents the first time Herrera has had a freestanding store in the city. Herrera’s key distribution partners in Florida are Neiman Marcus and Saks Fifth Avenue, along with some smaller specialty stores. The brand had a store in Bal Harbour, Florida, years ago, but currently Palm Beach will be its only freestanding store in the state.
“The new store represents a very 360 vision for the brand. We did a renovation in 2019 of our Madison Avenue flagship store. This is the first outpost, outside of New York, that represents the new era of Herrera. We’re really about excited about bringing the full Carolina Herrera experience more locally to where we have known clients, and where we know we have a high affinity for the brand,” she said.
The store will offer Palm Beach customers access to the full collection, custom orders, pre-access to the collections, exclusives, and alteration services. It will also offer custom bridal and high-evening.
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