The launch party was held Monday night in the designer's West Village store.
The Mumbai-based designer Sabyasachi Mukherjee hosted a launch party Tuesday night in his expansive Christopher Street store to help celebrate “The Great Elephant Migration” art installation.
The organization’s Ruth Ganesh said she could “not even get the words out to explain how many wonderful remarks their have been on Instagram and all of the socials . We’ve had hundreds of people writing to us wanting to buy elephants. We aim to sell 1,000 and to raise $10 million for all of these conservation projects that help when animals overlap with humans.”
Ayesha Shand, whose late father Mark cofounded the Elephant Family in 2002, said placing the herd of sculptures in such a commercial area will hopefully make people realize “how challenging coexisting with wildlife is, and how important it is to support causes that enable this coexistence.” But more than anything, the amount of joy that the herd brings to people has surprised her. “Unlike many installations, the herd is not polarizing. It doesn’t appeal to just one type of person.
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