Strong discounts and leasing deals provided the sales push that EV makers sorely needed
Car makers in the UK are expected to hit their zero-emission vehicle mandate targets in 2024 after new model launches and a record September pushed the industry out of the danger zone, according the latest analysis of sales figures. Monthly sales of EVs broke past 50,000 in September for only the second time, led by the Tesla Model Y, to account for a fifth of the market, according to figures published by automotive body the SMMT.
The rise in electric sales have largely been driven by fleet buyers thanks to government incentives for company car drivers. Private buyers aren’t given nearly the same support, reflected in sluggish sales in a sector that’s driven much more by price than corporate sales. Car makers are offering their own incentives to move the sales needle. EV discounts were running at around 9.
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